Thursday, January 13, 2011

Bocuse d'or / Sirha

BJ's Gourmet Specialty Foods has been given the opportunity to travel to Lyon, France January 22nd to January 26th to experience The Bocuse d'or an international contest of Chefs demonstrating extraordinary culinary skills.

Ever since 1987, the Bocuse d’Or contest has been giving young chefs a unique opportunity to demonstrate their skills, offering them a tremendous springboard for their careers.

From one competition to the next, its international influence has grown constantly. With the successive creation of contests in Latin America, Asia and Europe, the Bocuse d’Or has become a showcase revealing outstanding talents and gastronomic trends from all over the world.

Beyond the competition itself, the Bocuse d’Or has created its own family: a global network of chefs, future celebrities and famous cooks, and partner companies. They all share the same values of creativity, rigour and innovation, are committed to passing on their skills … and have a passion for fine food and Art de Vivre.

And if this isn't enough, Sirha will be going on at the same time...a trade show for the food industry including forte.

Boldness, passion, creativity and expertise: the new trends in worldwide catering will be created at Sirha!

More than 20 years ago, Sirha dared to do what no one else had ever imagined before: persuade chefs to step out of their culinary laboratories and demonstrate their incredible talent to the whole world.

This is how the unique concept of this major event was born, based on values such as passion, authenticity, innovation and excellence: it combined an international professional trade exhibition with one of the most prestigious culinary shows in the world.

Whether experienced or up-and-coming chefs representing a wide range of catering worlds, manufacturers, distributors or decision-makers, all these stakeholders share the same passion and join together at Sirha, the global catering laboratory in Lyon, gastronomic capital of the world.

Sirha is the world stage for new trends!

Sirha is a unique, interactive show, with innovation at the very core of the event, where the energy of exhibitors and visitors alike is focused for the benefit of tomorrow’s catering trends.

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